Topman

Motion graphics | digital design

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During my 2 years on the digital design team at Topman, I designed various marketing emails across English, Irish, German and French markets, as well as designed assets for the brand's website across multiple channels and completed UI briefs based on customer data.

Notable work included leading the design of Topman's Black Friday site takeover. This was centered around a Space Invaders theme due to this allowing low-colour GIF animation and therefore fast upload times. The takeover was hugely successful with no site crashes throughout the week and a high conversion rate.

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Examples of email design:

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