FaceGym Menu Update
Art direction | print | digital | social
FaceGym streamlined it's offerings by updating it's menu in February 2020. This meant an overhaul of all offline and online menu collateral. I was responsible for art directing the PDP videos of workouts and boosters (add-ons) and a stills shoot to be used across various customer touchpoints. I also was responsible for the redesign of all print collateral, lightboxes and large-scale vinyls across the company's 11 UK and US studios. All lightboxes and vinyls were designed to different dimensions. I then liased with suppliers to negotiate rates and co-ordinate synchronised overnight installs in London, Manchester, New York and LA.
I also managed FaceGym's graphic designer on the design of the accompanying social campaign.
Video production: Fresh Cut Creative
Photography: Catharina Pavitschitz
Hair/MUA: Jesse Walker
1 of 8 website videos:
Tri-fold printed menu:
5x7" Booster POS:
Example of large scale POS: