360 campaign / art direction / motion / video editing / social / digital / print / creative production
To support the launch of FaceGym's new face sculpting tool, I was responsible for all creative output from ideation through to delivery. This involved determining the art direction of both stills and video shoot, producing the shoot. I then was responsible for video editing the raw footage in various assets to be used across all customer touchpoints including in-studio digital screens, lightboxes, social and digital platforms. I played a key part in planning the social strategy and executing all further assets.
This product comes with tech-enabled packaging which has a scannable QR code on its pouch, that leads to a 10 move face sculpting video. I also art directed this video, oversaw edit sign off and applied motion graphics.