FaceGym in the Lab

Art direction / motion / social / packaging


'FaceGym in the Lab' is a limited edition product drop concept. FaceGym releases limited runs of innovative skincare products, inviting customers to give feedback on the product, which FaceGym then uses to decide whether to put it in its permanent range. I developed the concept creative, inspired by lab documents - a deliberately 'undesigned' look and feel. I designed the product packaging, social and digital assets, including art directed a product shoot.